Are You Really an Internet Marketing Professional?
By Willie Crawford
Let me ask you a somewhat personal question today.
The answer to that question determines how you treat your on-line business, and dramatically impacts your chances of on-line success. That question is, “Are you really an Internet Marketing Professional?” Being a professional means that you view what you do as much more than just another job or a business.
It’s something you do because it’s your “calling. “It’s something you do because you believe that it’s what you were meant to do and because you believe that it helps to make the world a better place. Youdon’t have to view it as a permanent calling, but you do need to believe in the importance of what you do. If you don’t see what you’re doing as significant, then you should seek a different calling. I borrowed that definition of a profession… of a calling, from how I felt about my job when I was in the military. That was one of those jobs that you did because you felt that it was something that needed to be done.
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April 5, 2010
· 
Pat Sutton · 
One Comment
Tags: internet, marketing, marketing with blogs · Posted in: Guest Blogs, Image Attraction, marketing
Escaping The Box – Even With Bars On The Windows
By Barry Maher
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One of my favorite ways of generating innovative thinking is to list several possible solutions to a problem, then consider the exact opposite of each. Do any of the opposites make sense? How good a case could you make for any of them if you had to convince someone else? Do any of them sound better than the first group? What about combining an approach with its opposite?
You may not come up with an immediate solution but you will gain a new perspective on the problem–and that may provide a starting point.
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April 3, 2010
· Niche Media · No Comments
Tags: marketing, marketing with blogs · Posted in: Guest Blogs, how to guides, marketing
3 Ways Good CRM Can Boost Your Bottom Line
Obviously running any type of business without a good customer relationship management system and good CRM software is pretty much an exercise in futility and will either doom you never doing better than barely making it by or flat out going broke. But efficient use of CRM technology can help you grow your business to heights you never imagined at great velocity. However this does rely on ensuring you are getting the most out of your CRM tools. Below are three ways good use of your CRM software can help you boost your bottom line and get ahead of the competition, even on a tight budget.
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March 29, 2010
· Niche Media · 66 Comments
Tags: Guest Blogs, keywords, marketing, marketing with blogs · Posted in: Guest Blogs, keyword marketing, marketing
Why are blog posts becoming a better tool for showcasing your products than websites?
It is because blog posts provide the opportunity to promote, discuss and persuade in a gentle and informative way.
When people are reading a website they will skip things and will probably not read pages that are text ladenned.
Yet, strangely enough, they will read every word of a blog post, so it is better to do your pitch in a blog post than on a website.
Always remember that the blog post must contain something of value, the pitch should be secondary.
It is also much easier to include the keywords you need for search engine optimization, (SEO).
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March 23, 2010
· Pat Sutton · 3 Comments
Tags: blog posts, keywords, marketing, marketing with blogs · Posted in: Blogging, keyword marketing, marketing
Create the desire so people buy from you!
The ‘desire’ portion of your profile is where you present the facts of your expertise and success; create and justify your prospect’s conviction and cause him to demand a piece of the action’ for himself. ![MPj04443420000[1]](http://www.theimageattractionsystem.com/wp-content/uploads/2010/03/MPj044434200001-300x200.jpg "MPj04443420000[1]")
It’s vitally necessary that you present proven facts because survey results show that at least 80% of the people reading your profile – especially those reading it for the first time – will tend to question its truthfullness. So, the more facts you can present, the more credible you will be.
As you write your profile, always remember that the more facts about “you” you present, the more products you’ll sell.
People want facts as reasons, and/or excuses for buying a product – to justify to themselves and others, that they have not been ‘taken’ by a slick copywriter. It’s like the girl who wants to marry the guy her father calls a ‘no good waster’, her heart – her emotions – tell her yes, but she needs to nullify the seed of doubt lingering in her mind – to rationalize her decision to go on with the wedding.
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March 14, 2010
· Pat Sutton · 107 Comments
Tags: communication, image attraction system, marketing, pat sutton, relationships, selling · Posted in: Image Attraction, business, marketing
Adsense is like “big brother” watching!
I had a great dream last night – it was about chocolate!
I actually dreamed I was writing for an advertising campaign. I even remember this poem from my dream…
“What does chocolate do for me?
It’s comfort food when you’re feeling low
It’s something to grab when you’re on the go
It’s smooth as silk
It’s made from milk
Comes in a box tied up with a bow….
Tacky eh!
The reason I’m telling you this is because it’s a great experiment to see if the Google adsense on my blog actually does start selling you chocolate. If it does…please let me know! Fun eh!
But seriously, aren’t these new technologies amazing! If we were living 100 years ago we’d be using the ducking stool rather a lot wouldn’t we?
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February 25, 2010
· Pat Sutton · 2 Comments
Tags: adsense, blog, chocolate, internet, marketing, website · Posted in: marketing, writing
Just because you have a bad memory…..
….there’s no reason to be rude!
I have mailing lists going back many years and decided that I would have a clear out. I was afraid to just hit the delete button in case some of the people would still be interested in what I have to say. So I decided to upload them into my mailing program in order to clean them of dead addresses and to give the people who were not on my wavelength the opportunity to un-subscribe.
WHAT A MISTAKE!
The mistake was not putting them into the program to clean the lists – the mistake was allowing people to comment when they un-subscribed.
“What the f… are you spamming me for?” was one comment. “Go f… yourself” was another! (they actually put the real word in)
Can you believe, these are business people…people who make a living from their relationships with their customers!
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February 24, 2010
· Pat Sutton · 63 Comments
Tags: communication, marketing, patsutton, relationships, selling · Posted in: business, marketing
Email Marketing using Auto Responders.
Sales letters through your letter box are hated by everyone. It’s unwanted, uninvited and fills your re-cycling bin. But it’s pretty clear that it’s also incredibly popular with advertisers. Why? Because while most potential customers throw away their junk letters with barely a glance, enough take action to make it all worthwhile.
They do buy—and in high enough numbers to more than cover the cost of those who don’t.
Email marketing is pretty similar, but with one important difference: on the Web, you can only send marketing emails to people who have already chosen to receive them. A bit tricky!
On the other hand, because those people have already chosen to receive your emails, you can be confident that they’re going to be interested in them.
So how do you get these valuable e-mail address? Read the rest of this post »
About the Author: Pat Sutton is The Web Celeb Builder, an Internet Marketing Specialist. http://www.PatSutton.com Don't forget to sign up for her blogging and marketing tips and to receive Pat's FREE E-Book The Blogger's Bible!
February 15, 2010
· Pat Sutton · 66 Comments
Tags: blog, internet, marketing, pat sutton, selling, website · Posted in: how to guides, marketing, sales
The best affiliates for your blog.
A lot of people ask me to suggest affiliates. They want to know which ones are the most effective at monetising their blog. I suppose it would be safe to say that I have done a hell of a lot of research on this subject as bad choices can make the difference between a profitable blogging business and bad choices can mean no business at all.
It is a difficult one because it all depends on your target audience.
Of-course there are some great generic ones like Chitika which is an online advertising network which works a little like Adsense. For me Chitika far surpasses Adsense because not only can you earn with click throughs you can also earn a residual income for 15 months on your referrals earnings. Read the rest of this post »
February 14, 2010
· Pat Sutton · One Comment
Tags: blog, Guest Blogs, internet, marketing, pat sutton, selling, website · Posted in: how to guides, marketing, sales
How To Plan The Perfect Website!
According to Wikipedia – The Internet actually started in 1969, (yes, only 1969!), as the ARPANET, a Defense Department system designed to let survivors share files after a nuclear attack. From being available on just a handful of top secret computers, it’s grown to millions and millions of users.
And it’s still growing. According to a recent survey, the volume of Internet traffic is expected to double annually over the next five years. Consumers are expected to account for 70 percent of all Internet traffic over that period with the rest of the market made up of business users.
What does that mean for you?
It means customers—millions of them.
No other business tool can put the products you sell in front of so many people so easily. Nothing even comes close. Read the rest of this post »
About the Author: Pat Sutton is The Web Celeb Builder, an Internet Marketing Specialist. http://www.PatSutton.com Don't forget to sign up for her blogging and marketing tips and to receive Pat's FREE E-Book The Blogger's Bible!
February 9, 2010
· Pat Sutton · 5 Comments
Tags: account, internet, marketing, networking, pat sutton, selling, website · Posted in: business, how to guides, marketing, sales
