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	<title>Pat Sutton - Marketing, Motivation and Business &#187; writing</title>
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		<title>7 Tips on writing good web copy.</title>
		<link>http://patsutton.com/archives/7-tips-on-writing-good-web-copy</link>
		<comments>http://patsutton.com/archives/7-tips-on-writing-good-web-copy#comments</comments>
		<pubDate>Mon, 26 Apr 2010 15:02:24 +0000</pubDate>
		<dc:creator>Pat Sutton</dc:creator>
				<category><![CDATA[how to guides]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[writing headline]]></category>

		<guid isPermaLink="false">http://patsutton.com/?p=866</guid>
		<description><![CDATA[1).
So what are the best attention grabbing headlines?
A good one has words relating to price for example: “Get Three for Only £3” and then there&#8217;s the special incentive headline, &#8220;Buy now before the price goes up!&#8221;
Another of the tried and tested headlines are specific questions that can relieve the reader&#8217;s &#8220;pain&#8221;: “Do You Need To [...]]]></description>
		<wfw:commentRss>http://patsutton.com/archives/7-tips-on-writing-good-web-copy/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Adsense is like &#8220;big brother&#8221; watching!</title>
		<link>http://patsutton.com/archives/adsense-is-like-big-brother-watching</link>
		<comments>http://patsutton.com/archives/adsense-is-like-big-brother-watching#comments</comments>
		<pubDate>Thu, 25 Feb 2010 18:28:21 +0000</pubDate>
		<dc:creator>Pat Sutton</dc:creator>
				<category><![CDATA[marketing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[adsense]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[chocolate]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://patsutton.com/?p=750</guid>
		<description><![CDATA[I had a great dream last night &#8211; it was about chocolate!
I actually dreamed I was writing for an advertising campaign. I even remember this poem from my dream&#8230;
&#8220;What does chocolate do for me?
It&#8217;s comfort food when you&#8217;re feeling low
It&#8217;s something to grab when you&#8217;re on the go
It&#8217;s smooth as silk
It&#8217;s made from milk
Comes in [...]]]></description>
		<wfw:commentRss>http://patsutton.com/archives/adsense-is-like-big-brother-watching/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t sack the receptionist &#8211; give her more work!</title>
		<link>http://patsutton.com/archives/dont-sack-the-receptionist-give-her-more-work</link>
		<comments>http://patsutton.com/archives/dont-sack-the-receptionist-give-her-more-work#comments</comments>
		<pubDate>Fri, 22 Jan 2010 11:25:03 +0000</pubDate>
		<dc:creator>Pat Sutton</dc:creator>
				<category><![CDATA[business]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[tips]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://patsutton.com/?p=596</guid>
		<description><![CDATA[It&#8217;s so frustrating when you arrive at an office reception only to find that there&#8217;s no receptionist! There you stand, waiting for someone to notice you.
The staff manage to beaver away while at the same time giving you glances but, infuriatingly, not making any effort to come to your rescue?
You think, should I wait, should [...]]]></description>
		<wfw:commentRss>http://patsutton.com/archives/dont-sack-the-receptionist-give-her-more-work/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>A good way to beat writer&#8217;s block!</title>
		<link>http://patsutton.com/archives/a-good-way-to-beat-writers-block</link>
		<comments>http://patsutton.com/archives/a-good-way-to-beat-writers-block#comments</comments>
		<pubDate>Mon, 18 Jan 2010 13:34:08 +0000</pubDate>
		<dc:creator>Pat Sutton</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[personal development]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[pat sutton]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[taxi]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://patsutton.com/?p=591</guid>
		<description><![CDATA[One of my favourite bloggers at the moment is James Chartrand. Here is one of his wonderful tips for when we&#8217;re suffering from blogger&#8217;s block.
&#8220;Great quotations are the richest goldmine of blog post ideas you&#8217;ll ever have.&#8221;
So I popped over to Wikiquote and found this great quotation by Sarah Bernhardt -  &#8220;Life engenders life. Energy [...]]]></description>
		<wfw:commentRss>http://patsutton.com/archives/a-good-way-to-beat-writers-block/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to market your website so that people buy from you!</title>
		<link>http://patsutton.com/archives/how-to-market-your-website-so-that-people-buy-from-you</link>
		<comments>http://patsutton.com/archives/how-to-market-your-website-so-that-people-buy-from-you#comments</comments>
		<pubDate>Mon, 07 Dec 2009 21:02:45 +0000</pubDate>
		<dc:creator>Pat Sutton</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[how to guides]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[pat sutton]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://patsutton.com/?p=564</guid>
		<description><![CDATA[It doesn’t matter what kind of business you have and how benevolent you are, you can give things away for free, you can raise money for great causes, you can hold people’s hands but everyone at sometime needs to make a living.
The baker puts bread on your table, not to feed your family but to [...]]]></description>
		<wfw:commentRss>http://patsutton.com/archives/how-to-market-your-website-so-that-people-buy-from-you/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Wow! I&#8217;ve been listed!</title>
		<link>http://patsutton.com/archives/wow-ive-been-listed</link>
		<comments>http://patsutton.com/archives/wow-ive-been-listed#comments</comments>
		<pubDate>Tue, 01 Dec 2009 07:19:54 +0000</pubDate>
		<dc:creator>Pat Sutton</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://patsutton.com/?p=501</guid>
		<description><![CDATA[I am so excited to be on the Forbes List as Thirty Women Entrepreneurs to follow on Twitter.
I am honoured to be in the company all those inspirational women.
Forbes&#8217; Natalie MacNeil said:
&#8220;These business-savvy tweeters are all excited about helping you grow your company, create buzz for your brand and stay inspired.
Twitter has been an incredible [...]]]></description>
		<wfw:commentRss>http://patsutton.com/archives/wow-ive-been-listed/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Retweet &#8211; What does it mean and how important is it!</title>
		<link>http://patsutton.com/archives/retweet-what-does-it-mean-and-how-important-is-it</link>
		<comments>http://patsutton.com/archives/retweet-what-does-it-mean-and-how-important-is-it#comments</comments>
		<pubDate>Mon, 30 Nov 2009 17:58:45 +0000</pubDate>
		<dc:creator>Pat Sutton</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[FrontPage]]></category>
		<category><![CDATA[how to guides]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://patsutton.com/?p=484</guid>
		<description><![CDATA[A Retweet allows Twitter users to share their favourite tweets with their own followers.
So if someone has 10,000 followers and they like one of your tweets and they retweet it, then it will go out to all of their followers, good eh!
It is done by copying and pasting the original tweet and sending it out. [...]]]></description>
		<wfw:commentRss>http://patsutton.com/archives/retweet-what-does-it-mean-and-how-important-is-it/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to really monetise your blog</title>
		<link>http://patsutton.com/archives/how-to-really-monetise-your-blog</link>
		<comments>http://patsutton.com/archives/how-to-really-monetise-your-blog#comments</comments>
		<pubDate>Tue, 24 Nov 2009 19:33:12 +0000</pubDate>
		<dc:creator>Pat Sutton</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[FrontPage]]></category>
		<category><![CDATA[how to guides]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[bloggin]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[pat sutton]]></category>
		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://patsutton.com/?p=438</guid>
		<description><![CDATA[In my previous blog &#8220;6 steps closer to monetising your blog&#8221; I said that you need:
1. Patience
2. Resilience.
3. A great imagination.
4. Knowledge.
5. The discipline to learn.
6. Multiple Income streams?
Today I am going to tell you about the next 6 items you need:
1. Products that sell well.
2. A great mailing list.
3. An easy to use e-mail [...]]]></description>
		<wfw:commentRss>http://patsutton.com/archives/how-to-really-monetise-your-blog/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Confessions of a Blogger.</title>
		<link>http://patsutton.com/archives/confessions-of-a-blogger</link>
		<comments>http://patsutton.com/archives/confessions-of-a-blogger#comments</comments>
		<pubDate>Mon, 09 Nov 2009 03:27:50 +0000</pubDate>
		<dc:creator>Pat Sutton</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[FrontPage]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[personal development]]></category>
		<category><![CDATA[writing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[bloggin]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[pat sutton]]></category>
		<category><![CDATA[relationships]]></category>

		<guid isPermaLink="false">http://patsutton.com/?p=294</guid>
		<description><![CDATA[At last my official blog website is actually finished. My intention of blogging for a living has become a reality.
Ok, what next?
The first thing I need to do is to go back over the archives and delete all my earlier muses.
In the early days, as is usual for blog virgins, my impression of a blog [...]]]></description>
		<wfw:commentRss>http://patsutton.com/archives/confessions-of-a-blogger/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
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